Protein is the building block of muscle, bone, hair, and skin

Protein is like the building blocks of our body. All cells and tissues contain protein, and it is needed for repair and maintenance, as well as growth and development. We need protein for our general health and wellbeing.

Protein particularly helps with

Optimal growth and development

Protein is the main component for muscle, bone, hair, blood, organ and skin growth.

Maintenance, growth and repair of lean muscle mass

Protein is essential for muscle health, and is particularly important for athletes and older adults.

Bone health

Along with calcium and vitamin D, protein is also important for the development and maintenance of healthy, strong bones.

New Zealand pork is high in protein

Different people have different protein needs

While everyone needs protein, some of us have higher requirements.

Pregnant and breastfeeding women

To support the growth and development of the baby, a woman’s protein needs increase throughout pregnancy and breastfeeding.

Older adults

As people age, they tend to eat less, but also need extra protein to help maintain muscle mass.

Athletes and sports people

Depending on the type of sport or exercise carried out, athletes and sports people may require more protein. The extra protein supports the maintenance and repair of muscles and helps in general recovery.

For these groups in particular, it’s about more than just having protein on the plate; it’s about having protein that is good quality and provides other nutrients. This is especially important for groups who don’t eat a lot, such as children, older adults and those who are sick or ill.

New Zealand pork is a good option to fulfil these protein needs.